Retired

 

                                                                           SUMMARY

               

Dynamic and accomplished management-level marketing professional with over twenty years experience in the banking, financial and computer industry.  Ability to increase market share, profits, positive return on investment and long-term team building development. 

• Leadership • Strategic and Tactical Marketing • Partnership, Alliance and management.       
 . Literature Content Development and Distribution.
• Vision, Strategy and Execution. 
• Team Building and Leadership.
• New Business and New Market Development • Customer Service and Major Account Management.
• Channel and Brand Marketing  • Production Development and Lifecycle Management.
 

                                                               PROFESSIONAL EXPERIENCE 

 

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• Databases: Cloud Spanner, MySQL, redis, and BigQuery

• Programming Language: Go, PHP, and Python

• Containers & Orchestration: Docker, Kubernetes

• Web Services & Hosting: Google Cloud Platform (GCP) & Amazon Web Services (AWS)

• Development methodology: Scrum, JIRA 

• Design, build, improve, and manage micro services and monolithic API

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ISoldMyHouse.com/1-800 East West Mortgage:                                                                1998-2005
CEO/Founder/Publisher
Started as a Senior Loan Officer, writing mortgages for an FDIC lender. Numerous years of training in FDIC bank compliance regulations including Patriot Act guidelines along with underwriting, packaging loans to be sold on the secondary market. Was in charge of 400 Plus employees in 4 locations.

Founded, Created, published and implemented the For Sale by Owner Website ISoldMyHouse.com. It was one of the largest For Sale by Owner Forums in New England's 6 states 1999 -2008. Nurtured the company into a multi million dollar per year producer. Built and implemented IsoldMyHouse.com to produce 1000 Plus mortgages per month in a lead generation capacity. Completely responsible for hiring, discharging, and managing 400 plus employees at the FDIC Bank.  Creator/Founder and Editor In Chief of the ISoldMyHouse.com Real Estate Magazine which ran for 4 years, with 1 million regional copies per month printed and distributed in 11,000 New England Locations. Brand Strategies and Marketing Campaigns. Spearheaded strategic initiatives and innovations in marketing and new business development by re-designing obsolete lenders while enhancing brand image, as well as, establishing broader target markets to secure future growth.  Marketing campaigns included print and distribution through several local visual and audio media outlets. Worked with million dollar ad budget. Specific products targeted during this campaign included:  Online Bill Payer Service, Desktop Underwriting, Online Mortgage Approval Portal, Free Home Banking Product Roll Out as well as several other product specific campaigns.

Result:   Within first year of the new branding campaign, new membership within our demographic market area (Greater-Boston area) had grown by 30%.  Adding and networking 150 work stations on Windows NT broke new ground in automated underwriting.

 

 

Home Financing Centers:                                                                                                       1997- 1998
Loan officer, New Business Development & Web Content Developer
Directed all marketing and business development, loan origination. Created and implemented the ability to take mortgage applications via the web when not many were doing business this way in 97. Created the ability for consumers to shop and choose mortgage products on-line and apply for a mortgage on-line via the web. Secured new business opportunities through a broad and strong network of contacts and strong personal reputation among peers within the industry. Developed and farmed mortgage customers via the web by strategic search engine development and linking with companies like BankRrateMmonitor.com

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NewSource Computers:                                                                                                          1994-1997
Proprietor/owner computer store/reseller
Built and created alternate solutions for custom built PC’s, networking, software, for small companies and end users. Company focused on excess inventory, buying and selling computer peripherals, and reselling computer memory, hubs, routers, processors, etc. to re sellers and computer manufacturers. Building networks for secure institutions.  

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Digital Computer Corp. Maynard Ma.                                                                                                                                                                                                                                                                         1994-1997
Inventory reseller of excess inventory, Vax Memory Boards, Mainframe components
Sales/Account Representative specializing in the reselling of computer memory boards, hard drives, processors etc. Multi million dollar accounts over seas and abroad.

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Business Development:

Expanded numerous lenders client bases by implementing complex lead generation systems using “For Sale by Owner methods of marketing.

Result:  During this period assets grew from $115 million in 2002 to approximately $140 million in 2004.
 

Vendor Management:

Saved numerous company’s money through the judicious management of several print & distribution vendors.  Developed and implemented new web content for company’s (both internal & external).  Produced collateral (print & electronic media) for corporate magazine, branch locations, external member company locations and local media outlets.  Established contracts with cost effective, value added vendors for both print and media product distribution. Including Fox, The Boston Globe, The Boston Herald, UPN 38, WNAC TV 7, WCVB TV 5, WBZ, ESPN, The New England Patriots, The Boston Red Sox, WBCN, The Howard Stern Show, Clear Channel, to mention just a few.  Oversaw a $1.2 million dollar monthly ad budget with these advertising vendors.  "Concept and Theory" for using For Sale by Owner as a lead generation vehicle for the mortgage industry. Featured in many PM magazines, news stations and publications.

 
Team Building:

Built numerous teams of full-time sales and clerical employees.  Ensured that each individual and team leader understood his or her individual and group goals.  Trained the teams to establish targets within selected market segments and develop successful approaches to their segment.   Developed rate ceilings and deployment strategies through review of competitive data, demand analysis and mix management.  Conducted daily business review meetings, weekly strategic sales/marketing meetings, and executive team meetings to monitor progress and develop alternate strategies to keep the team on target.

Result:  Achieved 106% of the sales plan goal , while controlling spending at less than budget. Achieved $3.9 million in gross profits first year within target, not including loan profits. Generated $50 plus million in "Loan Origination" profits a year for major mortgage Co., using the ForSaleByOwner Concept as a lead generation vehicle.

 

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